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PERSOL
Having executed successful work on Ray-Ban, we were given the Persol business, the luxury Luxottica brand. Having recently attended the Art Basel art fair in Basel Switzerland, I pitched that we commission a unique body of work from artists around the world and feature the artists in the campaign. This x2 year project culminated with a large event in Basel, in-store point of sale, print, 20 documentaries for website content and publications. The artists in the collection were global including Australia, India, Pakistan, Senegal, France, Germany, England, Brazil. Rigorously researched, their collection is now valued at millions.
