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Dockers / Levis
With the success of the Levi's viral films, a friend/colleague at Dockers brought us in for content to help energize a younger audience for the brand. I commissioned Casey Neistat who directed and produced this half hour film on "What it Means to Be a Man", going through the paces of all American typical macho things such as hunting and weight lifting. Featuring Glenn O'Brien, it still holds up.
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Ed Rusha / Los Angeles County Museum of Arts
Ed Ruscha was being honored with a lifetime achievement award at LACMA. The museum reached out to Lance Accord to direct this biographical film on the artist's career and Lance reached out to me to partner with him to research and produce. It was unveiled at the formal dinner honoring Ruscha attended by board members and funders, and is evergreen content in museum's archive.